#20 Going First: Confidence, Courage and the Visibility Tax, with Yasmin London

What if confidence was never the thing holding women back? In this episode, Dr Kristy Goodwin sits down with digital safety expert, speaker and former police officer Yasmin London to unpack what is really keeping capable women from stepping forward. Yasmin shares preliminary findings from her First Movers Women's Confidence Study, including the striking gap between how confident women feel in the role they already hold and how rarely they apply for the next one. Together they explore why burnout is a systemic condition rather than a personal flaw, why courage comes before confidence and not the other way around, the unspoken tax women pay for being visible online, and how households and workplaces can redistribute the invisible load. It is a candid, science-backed conversation about backing women in ways that actually work.